Product Development Department
Key Activities of Product Development Department
- Trial Layout and Planting
- Trial Establishment and Crop Maintenance
- Trial Observations and Monitoring
- Trial Harvests and Data Recording
- Evaluation and Selection
- Product Advancement Decisions
- Training of Sales and Field Teams
- Farmer Engagement and Feedback
- Participation in Government & University Programs
Product Development Functions
Laying Out Trials in the Farmer Fields
- To evaluate products under real farmer cultivation conditions.
- To test products in various geographies, climatic zones, seasons, and different management practices.
- To collect data and feedback from farmers and field teams to select consistently performing products for advancement.
- Ensures that selected products have already been validated in the farmers’ own fields.
Product Evaluation and Testing
- Trials and testing are conducted at farmers’ fields.
- All cultivation operations are managed by farmers to evaluate real-world performance.
- Each product is tested over a 2-year period across diverse locations.
- After successful evaluation, products move to the “On Farm Demonstration” (OFD) stage in large plots.
- Extensive feedback is gathered from visiting farmers.
- Only products with consistent superior performance are taken forward for commercialization.
Productivity Improvement Initiatives
To improve productivity and support farmers, we undertake the following:
- Study and assess current cultivation practices.
- Optimize nursery and seedling management.
- Recommend proper spacing and plant/vine support systems.
- Suggest improvements in fertilizer applications – methods, dosage, and timing.
- Pest, disease, and insect management advisories.
- Stress management techniques for abiotic and biotic challenges.
- Train farmers on modern agricultural practices.
- Share field-tested innovations and crop-specific guidance.
Product Knowledge Training
- Regular training sessions are conducted by Product Development Team for frontline staff and sales team.
- Focus on product features, crop suitability, and agronomic practices.
- Help sales team effectively guide farmers for better yield outcomes.
- Organize crop seminars, farmer interaction meetings, and field days.
Collaboration with Universities and Government
- Trials are also conducted in association with State Agricultural Universities (SAUs).
- Benchmark Indo Bio Seeds’ products with standard checks in formal research setups.
- Ensure only research-validated products are commercialized.
- Actively participate in government programs for productivity improvement and crop diversification.
- Support target farmers with our products and advisory services.